Client
UC Law
Sector
Real Esate
Deliverables
Branding
Logo Design
Photography Direction
Collateral
academic village
Academic Village is a centrally located student resource community designed to support academic success and social connection within the University of California College of Law. With 3 buildings with various uses, such as housing, classrooms and retail space, it offers a convenient and engaging living experience for students from diverse backgrounds.
brand without identity.
As a student housing community in the heart of San Francisco, Academic Village needed a brand that could connect with both current and prospective residents while standing out in a competitive urban market. The goal was to create a unified brand system that captured the vibrancy of student life while remaining approachable, trustworthy, and distinctly San Francisco.
the outcome.
We curated a complete visual identity for Academic Village, starting with a bold and modern logo suite that reflected the energy and ambition of student life. We then photographed the property’s amenities, community spaces, and authentic resident experiences.
Finally, we developed a range of marketing materials—including brochures, leasing collateral, and branded templates—that carried the new look and feel consistently across every touchpoint. The result is a fresh, student-focused brand presence that resonates online, in print, and in person.