Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
echo trail
Echo Trail is an affordable garden-style community situated in Bowling Green, Kentucky, and developed by LDG. The property includes 256 units ranging from one to three bedrooms, each complemented by modern amenities designed to enhance comfort and convenience.
Positioned against the scenic backdrop of south-central Kentucky, Echo Trail offers residents affordable housing without compromising on quality or lifestyle. With access to schools, shopping, and major roadways, it’s a community that thoughtfully integrates location, design, and affordability to support long-term living and growth.
brand without identity
With no existing branding in place, Echo Trail called for a strategic identity that reflected its mission and location. They originally took inspiration from the surrounding natural caves and state parks with an earthy color palette and logo design. The outdoor inspiration was a good jumping off point for an entire brand identity, including logo development, and official color schemes.
the outcome
For Echo Trail, we developed a brand rooted in the natural beauty of the region, drawing inspiration from nearby caves and landscapes. Our work focused on creating a rich, earth-toned color palette, logo concepts that echoed geological forms, and font selections that balanced modernity with warmth. These elements came together to form a grounded, nature-inspired identity that feels authentic to the area.