Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
emerald place
Emerald Place is an income restricted property owned by LDG development located in Lancaster, Ohio. The community boasts 216 renovated units, ranging from 1 to 4 beds, with various amenities such as a swimming pool, playground, dog park, and fitness room, designed to provide modern, comfortable living for individuals and families alike.
Conveniently located near schools, retail, and local employers, the community reflects LDG’s mission to revitalize properties and expand access to high-quality, affordable housing across the country.
brand without identity
As a brand-new development, Emerald Place required a complete identity from the ground up to support lease-up and community awareness. Emerald Place initially had a brand scheme of art deco inspired with deep green hues in the color palette. From their initial concepts, they needed an entire brand built out, from logos, to fonts and signage that would build the foundation for the property and support them in all future marketing endeavors.
the outcome.
For Emerald Place, we created a full brand identity inspired by the property's name and the legacy of the nearby Anchor Hocking factory. The logo uses bold, Art Deco geometry paired with a jewel-toned green and gold palette for a look that’s both timeless and inviting. This identity extended across fonts, signage, and community materials to ensure a cohesive, elevated experience.