Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
meadows at mcneely lake
Meadows at McNeely Lake is a family-focused garden-style community located in Louisville, Kentucky, and owned by LDG Development. With 264 units spanning one to three bedrooms, the property is designed to provide modern living surrounded by natural beauty. Named after nearby McNeely Lake, which also inspired the community’s logo, the property offers both symbolic and literal ties to its environment. Featuring a host of luxury amenities, Meadows at McNeely Lake is more than a housing option, it’s a community that embraces recreation, family, and the enduring value of living near nature.
brand without identity
Meadows at Mcneely Lake began building their new brand by tapping into the local lake as inspiration for a “natural” color palette and logo design. The initial hexagonal shape of the logo and harsh font contrasted the initial inspiration, so it was our job to turn the ideas into a fully cohesive brand that would serve as the foundation of the property. This would include logo development, font examples, and official color scheme.
the outcome.
For Meadows at McNeely Lake, we created a brand that reflects the natural serenity and history of the adjacent park and lake. Our solution focused on a soft, nature-inspired color palette, organic typography, and logo concepts that evoked open meadows and water. The result is a peaceful, approachable identity that ties directly into the property's unique setting and lifestyle offering.