Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
the carpenter
Located in Dallas, Texas, The Carpenter is a workforce garden-style property owned by LDG Development. The community features 426 units ranging from one to three bedrooms, paired with luxury on-site amenities that elevate everyday living. Named after real estate developer Ben Carpenter, whose vision shaped the surrounding neighborhood, the property embodies both legacy and forward-thinking design.
With its blend of history, convenience, and modern appeal, The Carpenter offers residents a place to live that feels connected to Dallas’s story while providing all the essentials of a contemporary lifestyle.
brand without identity.
With a new property, comes a whole new brand, and that’s how we assisted The Carpenter. The logo inspiration for the property were mainly singular cursive letters that played to the idea of “open-space” and flowing water; a theme loved by the namesake of the property, Ben Carpenter. The first color palettes also pulled an earth and water inspiration. Our job included taking the inspiration and transforming it into a full brand including logos, color scheme, and fonts.
the outcome.
For The Carpenter, we crafted a brand that reflects the elegance and open-space sensibility of its namesake, Ben Carpenter. The visual identity centered around a refined, flowing logo, paired with a calm, nature-inspired color palette and timeless typography. Together, these elements create a sophisticated and grounded brand that honors the legacy and aesthetic vision of Las Colinas.