Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
the jasper
The Jasper is a workforce garden-style property in Austin, Texas, owned by LDG Development. With 300 units spanning one to four bedrooms, the community offers an impressive suite of amenities designed to complement Austin’s vibrant lifestyle. Situated just outside of downtown, the property provides residents with the tranquility of a neighborhood setting while maintaining quick access to the energy of the city.
The name “Jasper” is inspired by the stone itself, representing strength, diversity, and natural beauty—qualities that mirror the dynamic environment of Austin and the welcoming spirit of the community.
brand without identity.
The Jasper came in as a brand new build, with the initial color scheme pulled from the apartment’s namesake, the jasper stone. With earthy blues and browns, it was a simple yet effective starting point. Our job was to transform the inspiration into a fully usable brand identity; from a full logo system, fonts, and social media templates to signage, and sitemaps, we needed to build this brand for all future endeavors.
the outcome.
For The Jasper, we built a brand inspired by the natural beauty of the jasper stone, known for its earthy reds, browns, and rare blue hues, reflected in a calming, stone-inspired color palette. Our deliverables included a versatile logo system, signage, sitemaps, floor plans, social media templates, and clean, modern typography that ties it all together. The result is a grounded yet elevated identity that feels distinctly Austin, with a strong connection to nature and a design system ready for both digital and on-site use.