Client
SPM
Sector
Real Estate
Deliverables
Brand Positioning
Logo Suite & Visual Identity
Photography Guidelines
Voice & Tone Framework
art square
ArtSquare, located in Hallendale, Florida, is positioned near top South Florida destinations like Miami and Fort Lauderdale. ArtSquare offers resort-style living with modern amenities, delivering comfort, convenience, and lifestyle appeal without the high cost of beachfront properties.
The property is managed by SPM, a national property management firm based in Birmingham, Alabama, managing over 190 multifamily and retail communities across 14 states.
resort living without recognition
ArtSquare needed a refreshed brand identity. Despite its strong location and value-driven offering, ArtSquare’s existing brand lacked cohesion across visual identity, messaging, and tone. The brand struggled to clearly communicate its benefits to potential residents and failed to differentiate itself in a highly competitive market. Our job was to fully rebrand the property to reflect its unique positioning and connect with its target audience.
defining the lifestyle
We developed a comprehensive brand style guide that brought clarity, cohesion, and creativity to every element of the ArtSquare brand. This style guide now serves as a creative compass for ArtSquare’s marketing, leasing, and social communications, ensuring all brand touch points consistently reflect the community’s aspirational lifestyle and welcoming vibe.
To complete the system, we designed a suite of branded materials to bring the identity to life across every resident and prospect interaction.