Client
Spark
Sector
Workforce Tech
Deliverables
Color Palette Curation
Logo Design
spark calendar
Spark is a mobile app built for first responders and shift-based workers. Initially designed for firefighters, it grew organically into a go-to scheduling and life management tool for thousands of essential workers nationwide. At its peak, Spark supported hundreds of thousands of seasoned users, helping them track shifts, sick time, vacations, and swap schedules. Now, the brand is expanding to appeal to a younger, more connected generation of professionals.
when growth outruns design
As its user base began to expand, Spark’s early design struggled to keep up with its growing potential. The app needed a modern identity and interface that reflected its evolution from a niche calendar to a trusted “work-life companion.” The team wasn’t looking to reinvent the wheel, but rather to refine it. Surveys confirmed users wanted to keep the name, avoid a generic calendar feel, and retain the app’s practical tone, just with a cleaner look.
a brighter spark
RLD Creative partnered with Spark to rethink the app from the inside out, starting with a brand refresh and user-driven design strategy. We developed a modern logo and app icon system that maintained brand recognition while softening the overall tone. The updated color palette moved away from overly aggressive tones, introducing a more universal, approachable scheme.