Client
The Scion Group
Sector
Real Estate // Student Housing
Deliverables
Branding
Logo Design
Photography
Print & Signage
Collateral
Promotional Design
ion
Ion communities are student-focused apartment properties owned by The Scion Group, the largest student housing owner in the nation.They are designed to blend modern living with the social and academic support students need. With upscale amenities, stylish interiors, and proximity to campus, Ion properties offer an environment where friendships, growth, and experiences thrive in the heart of a big city.
With the featured property being based in Chicago, Illinois, Ion’s target demographic skews younger, vibrant, and trend-driven, which means the brand must remain hip, modern, and culturally relevant.
a story untold.
Ion, one of Scion’s premier student housing brands, needed a campaign that would resonate with students preparing for a new chapter of life. The brand lacked a message that captured both the excitement of moving in and the emotional journey that follows. The challenge was to create a campaign that was more than just a marketing push—it had to connect authentically with students and reflect the lasting memories built in these communities.
turning move-ins into moments.
We developed the “Memories Begin When You Move In” campaign, a creative direction that placed storytelling at the heart of Ion’s marketing. The campaign featured bold visuals, lifestyle photography, and messaging that emphasized community, belonging, and the student journey. From digital ads and leasing collateral to signage and social media templates, the unified identity helped Ion differentiate itself in a crowded student housing market while appealing to both students and parents. The result was a cohesive brand campaign that sparked emotion and positioned Ion as more than housing.
the scion spectrum.
This campaign also reflects how we approach branding across all Scion brands. Whether it’s Ion, Redpoint, Lark, or Alight, we tailor each identity to feel distinct yet still part of the broader Scion portfolio. For each property they carry their own unique voice, color palette, and visual system while still aligning with Scion’s commitment to community and student life. Our work ensures every Scion brand resonates with its audience while maintaining consistency and credibility across the entire portfolio.