Client
LDG
Sector
Real Estate
Deliverables
Branding
Print & Signage
Logo Suite
Color Palette Curation
crossing at clear creek
Crossing at Clear Creek is a three-story garden-style community located in Dallas, Texas, and developed by LDG. Featuring 264 units from one to four bedrooms, the property is designed for both flexibility and comfort. Its location near major transit routes provides easy access to city amenities, while on-site features like shared gathering areas and green spaces foster community connection.
Crossing at Clear Creek represents LDG’s commitment to building affordable, well-designed housing that bridges the gap between convenience, community, and comfort in Dallas.
brand without identity
As a new acquisition, Crossing at Clear Creek needed a brand that could establish instant credibility and appeal to future residents. They came in with simplistic logo designs and a cool toned palette to highlight the property details both on the interior and exterior. These example designs and color schemes set us up for a smooth transition into a full brand identity, including logo development, fonts, signage, and social media templates that would help serve Crossing at Clear Creek and their marketing moving forward.
the outcome.
For Crossing at Clear Creek, we built a clean, approachable brand centered around simplicity and strong visual impact. We curated a blue toned logo and provided photography inspiration to guide a fresh, lifestyle-driven aesthetic. The final branding included logo design, font selection, signage package, and social media templates to ensure a consistent and welcoming identity across all touchpoints, as well as in person photography support and editing.