Client
The Scion Group
Sector
Real Estate
Deliverables
Branding
Logo Design
Animation
Event Design
Print & Signage
Collateral
Promotional Design
leadership summit
Scion Group is the largest privately held owner and operator of student housing communities in North America. With a national presence and a focus on innovation, Scion is known for fostering leadership, operational excellence, and a people-first culture within its growing network of properties and teams.
Scion Group needed a compelling and cohesive brand identity for its 25th annual Leadership Conference, an event that gathers property leaders, managers, and stakeholders from across the country.
designing a unified vision
Scion required a flexible design system for their 25th anniversary summit that could seamlessly translate across various formats; stage screens, digital presentations, signage, badges, and print collateral, while maintaining brand consistency and energy throughout the experience. Our goal was to deliver a cohesive visual experience that felt energizing, professional, and aligned with Scion’s values of innovation, leadership, and community.
a celebration of legacy
RLD Creative developed a comprehensive visual identity system for the 25th Anniversary Leadership Conference, one that celebrated Scion’s legacy while looking boldly toward its future. Our approach balanced strategic design with celebratory energy to ensure every brand touchpoint felt intentional and inspiring.
We began with a deep dive into Scion’s brand voice, internal culture, and event goals. From there, we designed a full suite of creative assets that could scale across digital, print, and physical environments: